What started as a “fun project” to share his wizardry with the short game has gone beyond Phil Mickelson’s expectations.
His “Secrets of the Short Game” DVD debuted last month at No. 2 on the Billboard Video Sales recreational sports category. Early sales have topped 25,000 copies, and it now is in the second print run.
“We did a lot better than we prepared for,” Mickelson said, “which is a good problem to have.”
Lefty considered it a success even before it went on sale.
He has amazed with his short game since he was a kid and his father built a putting green in the yard. Mickelson is most famous for his flop shot, but he has shown incredible imagination from all points around the green and with all clubs, such as the “side sauce” he put on a wedge at The Players Championship one year, or the 9-iron he played from a buried lie in front of a lip in a bunker at the Ryder Cup.
Making the DVD allowed him to teach himself.
“I had no script,” he said. “I had to come up with the outline and decide what I wanted to say. That forced me to think about what I actually do and how I can articulate it clearly. It’s not a difficult concept. It’s easy to understand and emulate. I had to identify what I do, and I had to simplify it. I got rid of the complex jargon and got back to the basic techniques.”
The DVD is about two hours and covers every shot inside 50 yards.
Mickelson said he wanted to help players of all levels, but the highest compliments have been seeing some tour players using the drills. And last week, he received an unsolicited testimonial from Ted Purdy.
Purdy had 20 birdies at Hilton Head and only finished at 2-under 282 for the tournament. He was browsing through a PGA Tour store in the airport when he came across Mickelson’s DVD and plunked down $49.95.
“I’ve always been a decent ball striker, and my putting has turned around, but my short game always seems to lag,” Purdy said. “I bought the DVD, and I’ve been chipping great ever since.”