When setting football ticket prices for 2008, Arizona State officials aimed to capitalize on the excitement generated by 10 victories last season while not driving customers off.
The result was the package announced on Friday, which features price raises only on the highest-demand seats at Sun Devil Stadium, the lower-bowl sidelines and loge level. There is a ticket-premium increase on fewer than 4,500 seats.
ASU sold 42,969 season tickets in 2007.
"After doing nothing with our ticket prices for some time, we moved the needle up a couple of years ago and decided to do it again for the 2008 season," athletic director Lisa Love said. "We think we have a tremendous interest from the public in ASU football."
Prices on three other seating areas remained the same, and high upper-level sideline seats decreased from $150 to $99. ASU's seven-game home schedule begins on Aug.30, when Northern Arizona visits to open the season.
Season-ticket sales begin on March3.
Increases on seat premiums - which benefit the Sun Devil Club, a nonprofit organization providing support for ASU's 22 varsity sports - range from $50 to $125 in Sections 5A-9A, said Steve Hank, associate athletic director.
Two years ago, ASU announced a base-price increase and a substantial raise in seat premiums that caused many fans to grumble. But 44,700 season subscriptions were sold in '06, a 7 percent increase over the previous year.
"When we moved the prices in 2006, we got very little pushback," Love said.
Student season tickets remain at $99, but Love said ASU officials are considering a cap on the number of such seats. An average of 9,000 passes have been purchased by students the past two seasons.
In other news:
Start times for five games - four of them at home - have been set: 7p.m. for the first three games against NAU, Stanford and Nevada-Las Vegas; 7:30p.m. for the Nov.28 contest against UCLA and 6p.m. for the Dec.6 regular-season finale at Arizona.
ESPN approached ASU about playing on Thanksgiving night in 2008 after the Sun Devils' Turkey Day home game against Southern California last season was a ratings success. However, many students were out of town for the holiday, so school officials requested a day after Thanksgiving date against UCLA.
"Hopefully, the students will have digested all that turkey and will be in their seats on Friday night," Love said.
The time for the Sept.20 home date with likely preseason top-five Georgia will be set in May, when the television arrangements are set. ABC and ESPN are potential carriers, but the former would result in a 5p.m. kickoff, which ASU officials traditionally loathe in September.
Notre Dame finalizing details is all that stands between the Fighting Irish playing the Sun Devils in Dallas in 2013.
"When they dot every 'i' and cross every 't' and send us a contract, we'll sign it," ASU spokesman Mark Brand said.