Construction for NFL Experience begins - East Valley Tribune: Sports

Construction for NFL Experience begins

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Posted: Friday, January 11, 2008 4:57 pm | Updated: 11:15 pm, Fri Oct 7, 2011.

The vast majority of football fans will find themselves standing on the outside looking in on Super Bowl Sunday, but the NFL Experience will allow fans a chance be a part of Super Bowl XLII in Glendale.

The NFL Experience is pro football’s week-long interactive theme park and has been a part of Super Bowl Sunday for 17 years. This year the event will cover 850,000 square feet of space on the east side of University of Phoenix Stadium in Glendale. It will feature more than 50 interactive booths and games for children and adults.

Organizers are expecting more than 150,000 people to attend the NFL Experience.

The Experience is essentially a small town on stadium grounds. The crews moved in on Jan. 7 and will be building the tents and stages for the next two weeks.

The event does charge an admission fee, but that money is returned to the community.

“All proceeds from the event will go toward the NFL Youth Education Town, built near South Mountain Preserve,” said Experience spokesman Karl Gentles. “That town was built the last time the Super Bowl was in Arizona.”

The Super Bowl was last in Arizona at Tempe’s Sun Devil Stadium in 1996, playing host to Super Bowl XXX. There are now 12 NFL YET faculties in the country.

It opens on Jan. 26 and continues through Super Bowl Sunday, Feb. 3. Hours are 10 a.m. to 10 p.m. on Saturday, Jan. 26; 10 a.m. to 8 p.m. on Jan. 27; closed Jan. 28, 29 and 30; from 3 to 9 p.m. on Jan. 31; 3 to 10 p.m. on Feb. 1; and 10 a.m. to 10 p.m. on Feb. 2. On Sunday, Feb. 3, the event is only open to those attending the Super Bowl.

Tickets for the Experience are $17.50 for adults and $12.50 for children 12 and under. They can be purchased by calling (866) TIX-4NFL or online at

Parking will be available to the north of the stadium at Westgate City Center and will cost $10 for regular passenger vehicles.

The following is a list of NFL Experience activities:

-- Pro Hall of Fame NFL Throwbacks – rare photos and artifacts on display from the Pro Football Hall of Fame.

-- Bank of America NFL Extra Points – apply for a credit card and receive a Super Bowl gift.

-- Arizona Cardinals Home Team Photo – step into a life-sized photo of the Cardinals and have a friend take a picture.

-- KSAZ-TV Broadcast Station – channel 10 will broadcast live from the event.

-- IBM NFL Network Theatre – special tribute film by NFL Films.

-- Super Bowl Store – NFL licensed merchandise from all 32 teams.

-- Xerox Touch Pass – throw a touch pass that will clear a defender but arch it enough to drop the ball in the target.

-- NFL Network Catch the Moment – record your own play-by-play.

-- Chevy Roll Out – avoid the rush, escape out of the pocket and deliver the throw.

-- Play 60 Speed & Mobility – take a handoff and run through read-and-react obstacles before throwing a pass to a larger than life receiver.

-- NFL Experience Look Like a Pro – Step inside a uniformed body cast mold bearing the insignia of any team in the NFL.

-- FedEx Shipping Center – Send home Super Bowl souvenirs.

-- SNICKERS Brand the Drive – Experience the ultimate resistance training test as you struggle to reach the goal line.

-- Expedia Let it Fly – put yourself in the quarterback’s position and see how far you can throw it.

-- Pepsi Punt Pass & Kick – test your skills.

-- Sprint Run to Daylight – race down field in a 40-yard test.

-- Wilson Sporting Goods Football Factory – see how NFL balls are made. Limited edition balls will be made and sold on-site.

-- 3-A-Day of Dairy Kids’ Zone – child-sized version of the adult activities.

-- Topps Quick Release – compare the speed of your passing release to the NFL greats.

-- Gatorade Clinic Field – learn about football.

-- EA Sports Big Quarterback Challenge – show off your passing accuracy.

-- Prilosec Return to Glory – experience catching a booming punt from a machine.

-- Sprint Extra Point Kick - try to kick a regulation extra point.

-- NFL Experience Measure up to the Pros – compare your physicals dimensions and athletic abilities to those of the biggest stars of the game.

-- The Home Depot The Big Move – use a blocking sled and see if you can budge it.

-- Arizona Republic Down-and-Out – run a pass route through a maze of simulated defenders.

-- NFL Network Stage – Television stage for the NFL Network

-- NFL Locker Room – replica NFL locker room featuring game day NFL equipment.

-- Topps Super Bowl Card Show – card show featuring the leading manufacturers, rare collectibles and free player autographs.

-- Topps Autograph Stage – Get free autographs from past and present NFL stars. For a list of appearances call 1-888-NFL-CARD.

-- NFL Experience Red Zone – take a handoff, explode through a line of inflatable blockers and be the first to score.

-- NFL Experience Goal to GO – demonstrate your short yardage skills by winning a bungee tug-of-war.

-- Gatorade Training Camp – Race through a high-tech training drill, navigating obstacles, before diving into the end zone.

-- VISA Field Goal Kick – try to kick the game winning points before simulated rushers block your attempt.

-- Build-A-Bear Workshop on Tour – build you own customized teddy bear.

-- Chevy Super Bowl XLII Tailgate – Latest vehicles from Chevrolet.

-- Canon Fan Photo Zone – 39th Annual Pro Football Hall of Fame Photo Contest featuring amateur and professional winners.

-- Coors Light Bar – Just as the name implies, but you must be 21 year-old to enter.

-- Samsung Super Bowl Central – watch football and try a field goal kicking simulator on HDTV from Samsung.

-- U.S. Air Force Do Something Amazing – take a journey through the many facets of the Air Force.

-- Pepsi Stuff Music and More – win music downloads and more at Pepsi’s biggest promotion.

-- Topps NFL Trading Cards – the newest collectible cards from Topps.

-- NFL Tour from EA Sports Big – Fast-paced arcade gaming for anyone. No complex controls.

-- Bridgestone Performance Challenge – Test your precision throwing under the pressure of the play clock.

-- Burger King Have it your Way NFL Challenge – NFL trivia challenge against fellow fans, pros and the King.

-- State Farm Fan Experience – A chance to meet current and Former NFL stars.

-- NERF Football Challenge – Passing accuracy challenge, using NERF footballs.

-- The Home Depot House – Interactive games for the family.

-- Bank of America Experience – Photos, football toss and Video Games in this lounge.

-- The Vince Lombardi Trophy – See the NFL championship Trophy.

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