Big Mac chic: Teen experts on uniforms - East Valley Tribune: Opinion

Big Mac chic: Teen experts on uniforms

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Posted: Wednesday, July 13, 2005 6:05 am | Updated: 9:32 am, Fri Oct 7, 2011.

Two Scottsdale teenagers checked out the uniforms of restaurant workers around the Scottsdale Fashion Square food court this week.

They weren’t exactly lovin’ it.

"You can’t find one uniform in this place that looks good," said John Morande. "There’s nothing here." His point is well taken.

McDonald’s restaurants said last week it is launching a multimillion-dollar fashion makeover for its crew uniforms.

The idea is to add a little taste. Well, OK, a lot of taste.

McDonald’s executives are considering several youthoriented and hip-hop clothing lines, according to news reports, including Phat Farm, Sean John, American Eagle Outfitters, Abercrombie & Fitch, FUBU, Rocawear and Tommy Hilfiger.

Morande, 15, a sophomore at Coronado High School, and Ashley Siqueiros, 16, a junior at Arcadia High School, offered their assessments of which designers are best fit to update burger-flipper wear.

The teens have credentials. Morande previously worked at Circle K, Siqueiros at Dairy Queen. Both wore crew uniforms.

It’s hard to overstate the importance of work attire when considering employment options, Morande said.

"When I play basketball, I mean, if I don’t look good, then I don’t play good," he said. "If you don’t look good when you’re working, you’re lazy. You’re so embarrassed, you just can’t wait to leave."

Clearly, that would hurt productivity. Matters would be entirely different with more fashion flare. Picture McDonald’s workers styling Abercrombie & Fitch.

"I don’t like the look," Morande said. "Everything would be holey and ripped up."

Quite possibly. Abercrombie & Fitch calls the look "casual luxury," even though the rest of us might call it "salvaged from the garbage disposal."

Oh, think of the synergy — Abercrombie & Ronald & Fitch & the Hamburgler. Here’s the crucial question: Would you eat at a restaurant where a food preparer wore pants so low his underwear showed?

"If he’s hot, yeah," Siqueiros said.

Rapper and music producer P. Diddy, the man behind the Sean John clothing line, would cook up the best fast-food fashions, Morande said.

"He uses all different kinds of colors. He has something for everybody — if you’re my age or if you’re a businessman," Morande said.

The kid could be onto something. Micky D featuring P. Diddy. The uniforms would have a wide color palette, ageless style and huge bling-bling.

"I was going to say an ‘M’ necklace," Morande said.

"A hamburger," Siqueiros said.

"A medallion with Ronald McDonald in the middle," Morande said.

Who wouldn’t be lovin’ that?

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