Horne: JC Penney pays price for moving away from print ads
Terry Horne
Terry Horne is publisher and editor of the East Valley Tribune and general manager of 1013 Communications Arizona, which also includes the Daily News-Sun in Sun City, the Ahwatukee Foothills News, Arizona Interactive Media, The Explorer in Tucson, Glendale-Peoria Today and Surprise Today.
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DrJCA1 posted at 8:37 pm on Thu, May 17, 2012.
Texting by teens is one more nail in the coffin of stupidity. We are seeing kids as young as 14 in the ER's with repetitive trauma to their thumbs from so much texting. They will have arthritis when they get into their 20s or 30s and will wish the heck they never heard of texting. Parents need to be be aware of this problem and put limits on their children's usage of cell phones. By the way, worldwide studies are already showing increased numbers of tumors in the face, head, and neck of people who have spent lots of time on cell phones over the past decade.
Arizona Willie posted at 11:37 am on Fri, May 18, 2012.
DrJ ... it's just like the people who claim their is no proof of climate change as they watch videos of glaciers melting and ice fields shrinking at both the North and South poles.
The cell phone people are in the same category because they keep denying there is any proof. They don't accept factual numbers of things like the tumors you are talking about.
It's always about money.
It would cut into profits to do anything about the effects of industry on our climate and it would cut into profits to stop the cell phone industry or put any restrictions on it ... such as putting devices in cars to prevent cell phones from working while the vehicle is in motion.
People are replaceable... there's more born every minute.
Profits lost can never be recovered.
Follow the money.
Money wins --- ALWAYS.
sockratties posted at 12:15 pm on Fri, May 18, 2012.
Advertise in a newspaper? Unless someone has birdcages there is no need for newsprint. I can get today's news now, and I don't have to scrape it out from under my car with a broom handle to read about what happened yesterday.
Just as in the on-line East Valley Tribune the quality of writing, editing and reporting has hit a new low. It seems the editors don't even have a spell checker. When I read an item in the EVT I usually have to follow up, on-line, to get details. The job of "reporting" seems to be grabbing the story off the news-wire and printing it as is. Local stories are nothing but press releases with no perspective and no follow-up.
VofReason posted at 12:58 pm on Fri, May 18, 2012.
Yes AZ Willie, problems with texting are just like that of global warming. Except one is fact and one is fiction. Though there is one point of similarity, Al Gore created both the internet and global warming- sort of. Another thing he may want to know, there was something called the ice age where most of the globe was frozen. Then it melted. There was no SUVs, factories or any of the rest. Maybe things like that just happen.
VofReason posted at 1:00 pm on Fri, May 18, 2012.
Or maybe Willie is right. Maybe we should throw a bunch of money at untested technology and quit driving and see if that does something beside grinding the free world to a hault.
sockratties posted at 1:08 pm on Fri, May 18, 2012.
Maybe the problem JCP is having relates to the short attention span of the readers, like the readers in this column.
mnjcpa posted at 8:48 am on Sat, May 19, 2012.
I'll stick with JCP's CEO strategies. What you didn't mention is that he came from Apple as Sr. VP of retail & since Apple has market cap that they do - I would give him a bit to let the strategy take hold.
Newspapers & major network news organizations don't get it that the majority of the the population do not share their liberal views. NBC doctors 911 tapes to fit a racial narrative. And the AZRepublic continues to go down in circulation - yet they refuse to cut loose liberals like Benson & Montini. I quit my subscription 5 years ago. I grew up admiring journalists and newspapers. Now I see that they cling to political views out of touch and most times untrue and supporting the liberal narrative.
No doubt the Internet has dessimated your business model. But just like in any business, when changes come you modify. Just like the JCP'S business model - gIve it another year & check in with the results.