Our View: Many locals will not see Insight Bowl - East Valley Tribune: Opinion

Our View: Many locals will not see Insight Bowl

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Posted: Monday, December 29, 2008 8:42 pm | Updated: 11:15 pm, Fri Oct 7, 2011.

Of the 34 college football games this month and next, 32 have or may be seen on over-the-air or cable television channels to which most people have access. Two aren't. One of them is right here.

Wednesday night's Insight Bowl matchup at Sun Devil Stadium in Tempe will be the second in two years to be seen on the NFL Network. (This season's other bowl game on this network was Tuesday's Texas Bowl.)

Before the game went to this still-obscure network (but wait a few years, fans) its rating between 2000 and 2006 averaged 2.8, with the 2004 and 2005 games earning a 2.9 and a 3.3, respectively, according to the Insight Bowl Web site. But by last year's game, seen on the NFL Network, the rating was only a paltry 1.06.

Staying with the NFL Network probably involves money. But exceptions are possible.

According to the NFL Network's Web site, WDAF-TV in Lawrence, Kan., made an agreement with the network to show Wednesday's game to Jayhawk fans free of charge. Given that local buy-in should be important for the lesser-known of the Valley's two college football bowl games, being able to easily view it here might generate more local interest, which leads to sponsorships of the game's many affiliated events and of the game itself. Locals are here all year long. Game opponents are here for a week.

An arrangement to put the game on a more-accessible channel would represent an investment in the future of the Insight Bowl.

Its present is hard to tune in.

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