Sleepwear firm likes bed it made - East Valley Tribune: Opinion

Sleepwear firm likes bed it made

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Posted: Friday, July 6, 2007 6:19 am | Updated: 8:08 pm, Fri Oct 7, 2011.

The fabric of a Scottsdale family’s wholesale clothing business starts at home. Literally.

Phil and Liza Blank recently started a line called Threads of Intention. It’s cotton leisure and sleepwear for women. Each garment shows the words “peace,” “love” and “joy,” clearly describing the Blanks’ message.

After nearly 30 years traveling as a design engineer and salesman in the plastics industry, the 47-year-old Blank wanted to spend more time with his wife and daughters, Rachyl, 19, and Tiana, 17.

“I was going around the world and not watching my kids grow up,” Phil said. “We decided we wanted to start a family business to be a family. We just didn’t know what we were going to do.”

The Blanks knew their residence would be home base. Boxes are scattered around the house, something Phil said has become a workable challenge.

“It has added a new dynamic to our family,” he said. “The biggest challenge is the house is a business as opposed to just a place to live. There is a learning curve. We’re constantly refining how we utilize the space we have.”

Liza, who worked in landscape architecture, said the company, which was launched in May, is dedicated to creating products that support a person’s efforts to put love, peace and joy into their lives.

Coming up with the concept was relatively easy. Putting it into action, other than its physical place, was another story. Luckily for the Blanks, they had the finances and patience to endure what some people would consider major setbacks in getting started.

“We got the raw materials and had a manufacturer lined up, but suddenly that fell through,” Phil said. “Luckily, we found someone that happened to fit us in an open spot in their manufacturing. There were also design changes we felt were necessary. We wanted to manufacture the clothes in Phoenix and were able to. There’s little clothing manufacturing left in the United States. We had to get fabric and printed colors that match, so tops and bottoms could be interchanged. It takes a lot to start something like this. It’s not like just silk screening Tshirts.”

About nine months ago, the Blanks were ready to go with the name Word Wear. They had several copyright searches done on the name and everything seemed OK. When they were ready to launch, they found someone else held copyright to Word Wear. That created more changes and delays.

With positive attitudes and strong faith in God and their project, the Blanks endured. Everyone in the family works in the business; the women are online models. All four work on product development and improvement. Tiana manages computer input and recording of goods. Rachyl works on layout. Phil lists his area as sales and marketing, while Liza joins him in face-to-face work with clients.

The Blanks said sales have been brisk with lots of repeat customers. They wholesale their line through events such as the Emerging Healers Conference, a motivational session planned July 27-29 at the Crowne Plaza San Marcos Golf Resort in Chandler, and a Celebrate Your Life! conference, Nov. 9-11 at the Doubletree Paradise Valley Resort in Scottsdale. They’re considering a clothing line for men.

“We’re working the most on marketing and presentation,” Phil Blank said. “This is more than just comfortable clothing. We say wear it with intention. It’s supposed to keep you in the right mind-set.”

More information

To learn more about the Blank family clothing line, Threads of Intention, visit www.threadsofintention.com

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