From one corner, over by the "Quake 4" truck, comes Gnarls Barkley's "Crazy." From another, the sound of Vin Diesel droning on in that dry way of his in "The Wheelman."
And that's not to mention the gasps and applause from fanboys as a gorgeous-yet-depressing "Metal Gear Solid 4" PS3 trailer plays -- for 15 full minutes! -- over at the Konami booth.
The sensory assault that is the Electronic Entertainment Expo at LA's Convention Center never seems to let up. It's tough to catch your bearings when a machine gun is booming in one ear and football players are grunting in another.
Yet just when we'd had enough, we'd catch a glimpse of some of the most-anticipated action games and be thirsty for more.
The third-person game "Stranglehold" features Chow Yun-Fat reprising his role from John Woo's 1992 "Hard Boiled," a violence-drenched favorite of hip-hoppers like the Wu-Tang Clan. Woo helped create the game, which features his much-copied balletic style of gunplay and highly destructible environments.
We shot up bad guys in a Hong Kong restaurant and were way satisfied when the camera, post-fight, panned across bullet-riddled walls, pots and pans, chairs and tables. The Midway game is due out in winter for Xbox 360, PS3 and PC.
Also showing behind closed doors (off the main show floor) were the next-gen games "Alone in the Dark 4" -- a mysterious survivor tale set in New York's Central Park -- and "The Darkness," in which you play a hit man possessed by demons that you can turn against your enemies.
Watch this asap video report for more on the sensory overload and most intriguing action games.