Phoenix fails to lure Dial from Scottsdale - East Valley Tribune: News

Phoenix fails to lure Dial from Scottsdale

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Posted: Friday, July 14, 2006 11:57 am | Updated: 3:00 pm, Fri Oct 7, 2011.

Phoenix lobbied hard to snag soap-maker Dial Corp.’s new headquarters, but Scottsdale’s cachet won the day. Dial said today it has staked out space at One Scottsdale, local developer DMB’s planned residential-retail-office project north of the Loop 101 on the east side of Scottsdale Road.

The company plans to build its corporate offices and Center for Innovation, Dial’s research and development facility, on the new campus, just three miles north of its current Scottsdale Airpark quarters. The deal is expected to close in two months.

For its new digs, Dial plans to build 350,000 to 400,000 square feet of office and research space — enough to house its 700 local employees and their labs and still have room for a 20 percent to 30 percent expansion in staff, CEO Brad Casper said in March.

Dial, which logged sales of about $1.5 billion last year, up from $1.3 billion a year earlier, plans to add another $1 billion in annual sales by 2010, Casper said.

Dial has to move its research facility by mid-2008 because its lease is up, and landowners want to build a shopping center on the property. Casper said in March he wanted to keep the headquarters and research facilities close together, as they have been for 10 years since Dial split into two companies, Viad and Dial, and the consumer products operation moved to property adjacent to its research labs. Casper said at the time he narrowed the options to north Scottsdale and northeast Phoenix, where most employees live.

Phoenix quickly rezoned 25 acres in its bustling Desert Ridge area just weeks ago to make sure that property was ready to build without delay in hopes of landing Dial. One Scottsdale is pegged to include up to 1.2 million square feet of executive office space, 600,000 square feet of shops and restaurants, 400 resort class hotel rooms, 1,100 homes or condos.

“We value the confidence Dial has placed in One Scottsdale and DMB, and we’re pleased we could contribute to Dial's decision to stay in Scottsdale,” DMB CEO Drew Brown said in a prepared statement. “Dial's new headquarters will serve as a catalyst for attracting other major corporations and businesses, and that is something we all should value.”

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