Promenade gaining more prominence - East Valley Tribune: News

Promenade gaining more prominence

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Posted: Friday, June 25, 2004 10:24 am | Updated: 5:05 pm, Thu Oct 6, 2011.

Promenade, the bustling open-air shopping center on the southeast corner of Frank Lloyd Wright Boulevard and Scottsdale Road in north Scottsdale, has landed 18 new shops and restaurants.

All are expected to open by the end of the year.

Half of them, including national chains and locally owned boutique businesses, are firsts in the market.

"We’ve always tried to create something different here," said Margaret Lloyd, vice president of leasing for Pederson Group, the 87-acre retail mecca’s owner, developer and management company. "You need the big names to bring the traffic and notoriety to the project. But it’s been our dream to find the new and unique tenants."

Promenade originally brought In-N-Out Burger, the Great Indoors and Krispy Kreme to town.

Carter’s, which has been making baby and toddler wear since 1865 and has a couple of outlet shops in the Valley, will open its first local non-outlet store at Promenade, Lloyd said. It’s expected to open in November.

Arizona firsts for Promenade include:

• Tilly’s, a southern California chain selling trendy beach garb and sportswear, skateboards and shoes, is pegged to open in August.

• Tacone, a California chain selling gourmet sandwiches, wraps and and salads, expects to open in September.

• Aspire Markets, a concept devised by a trio of East Valley entrepreneurs, plans to start selling gourmet and healthy food, including pre-packaged meals for specific kinds of diets, in September.

• Roxanne’s Lingerie and Formal Wear, from Alaska, will be ready to outfit local folks in September.

• Uncorked, dubbed by its local owner as "an unpretentious wine bar," plans to start serving in Scottsdale in fall.

Aspire Markets partowner Deborah Shapos said she and her partners picked Promenade to launch their shop because of the attitude of fellow merchants.

"It’s just a wonderful place to shop," Shapos said. "The stores here really cater to customers, and Aspire Markets is totally customer focused."

Shapos also admitted the 125-foot Frank Lloyd Wright spire erected two months ago makes the shopping center impossible to miss.

Also among Promenade’s upcoming first-in-Arizona businesses are a couple of restaurants.

Cantina Laredo, a Dallasbased Mexican eatery, plans to open Monday, but may sneak open during the weekend. It is taking over the space recently vacated by Cabo Seafood.

"It’s authentic Mexican — Tex-Mex —served in an extremely upscale environment," Lloyd said. "It’s perfect for Scottsdale."

Maggiano’s Little Italy is a Chicago-based restaurant chain serving southern Italian cuisine in pre-World War II surroundings.

"A lot of people from Chicago — a lot of our customers — have second homes in Arizona and live out there for part of the year," said Maggiano’s president Mark Tormey.

Maggiano’s is expected to dish up Italian delights at Promenade by July 15.

Lloyd said the new restaurants, along with Promenade’s current line-up of eateries, and a nearly completed deal with an elegant steakhouse, will cinch the shopping center’s niche as a hot spot for dining.

"When somebody says, ‘I want to go out tonight,’ we want them to think of Promenade," she said.

Besides the unfamiliar stores, Promenade has landed new locations for World of Maps, Bgifted, a high-end gift store, Marble Slab Creamery, Haircolorexperts, which specializes in cutting and coloring hair, Fatburger, Jamba Juice, Hallmark Cards & Gifts, Skin Care by Klara and Eternal Books & Music, a familyfocused Christian bookstore.

The Doll House, which sells collectible dolls, dollhouses and furniture and other toys, plans to move from Hilton Village in central Scottsdale to Promenade at the end of the year.

The first phase of Promenade, which includes such big-box favorites as the Great Indoors and Lowe’s, and dozens of other shops and services, is 95 percent leased, Lloyd said.

The second phase, which includes all the new stores and is currently under construction, is about 70 percent leased.

Some of the shop space in the second phase makes up the first floor of two fourstory office buildings. The first office building is under construction.

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