Unusually warm temperatures did not prevent thousands of potential homebuyers and their families from attending the grand opening of the new Eastmark community on Saturday.
Located in East Mesa near Phoenix-Mesa Gateway Airport, the 3,200-acre community will include hundreds of homes by seven builders and a smattering of neighborhood parks and other amenities, and eventually reach build-out over a 30-year period.
Saturday’s event was Eastmark’s coming-out party, and it included tours of a few model homes within phase one of the development, performances by several bands, yoga, free food, giant chess and checker sets and a mound of snow to craft snowballs in the triple-digit heat. DMB director of marketing Garilyn Bourgeois said the company estimates more than 5,000 people attended the opening at some point during the day — a number that far exceeded the expected attendance by 1,500 people.
“There were hundreds of people in a single home at a given moment,” she said.
An additional 300 people visited Eastmark the following day, and Bourgeois said DMB is still tabulating the number of sales that come from the opening.
Some, like Mesa resident Ryan Emenecker, used the opening as a Saturday family outing, but others attended to see what the development has to offer. Fellow Mesa resident Bob Shields went to see if the community will have an adult living community attached to it, and was impressed with the size of the homes on display.
“They’re all huge,” he said.
Mesa resident Diane Cantile went to check out the models to see their size, layout, and get price options as she considers moving to a new home with a larger kitchen and room to host Bible studies.
She, like Shields, was impressed with the size of the units, but she had reservations about the roads and issues with dust storms until the community expands.
Despite those potential problems, Cantile said the community will evolve into place capable of entertaining residents of many ages.
“This is going to be a wonderful area for a family,” she said.
The long-term prospects of the Eastmark community — under development on the former site of the General Motors Desert Proving Grounds — intrigued both Cantile and Shields, who both see it as part of the continued development of East Mesa with the airport and the nearby Arizona State University Polytechnic campus, which Cantile said will make it a more prominent part of the East Valley.
“I know this is going to be the area,” she said.
Tours of Eastmark are available seven days a week; find more information at eastmark.com.
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