A magazine focusing on Arizona's high-tech people, companies and industries will be launched early next year.
Called Techconnect, the magazine is a joint project of two high-tech advocacy groups — the Arizona Technology Council and the Southern Arizona Tech Council — and the Arizona Department of Commerce, the state agency responsible for economic development. The magazine will be based at the Arizona council's offices at 1295 W. Washington St., Tempe.
Three issues will be published next year — in February, June and September. If successful, the frequency will be increased to four or five times a year, publisher and editor Kathy Sacks said. Its mission will be to feature the people, companies, technologies and ideas that are transforming Arizona's future, she said, adding that it will be the only magazine solely devoted to technology and innovation in Arizona.
“Our aim . . . is to make sure that each issue brings technology to the level of the individual and spreads the gospel of Arizona’s technology assets — both inside the state and to the rest of the world,” said Paul Johnson, chairman of the Arizona Technology Council.
Techconnect will be available through individual subscriptions. Also it will be distributed to technology leaders and policy-makers and economic development groups such as the Department of Commerce, which can use the magazine on trade missions outside the state, Sacks said.
The first issue, expected to be about 40 pages, will have a circulation of about 20,000, she said. The magazine will be self-supporting through advertising and subscription revenue.
Sacks is a former editor and vice president of business development at bizAZ magazine and plans to use her experience and contacts from that publication to establish Techconnect.
Jim Nissen of Switch Studio will be the designer. He has extensive experience in magazine design including bizAZ, Serving Arizona and Trends. Articles will be written by freelance writers. Subjects will range from university programs to bioscience to aerospace to semiconductors and nanotechnology.
The first issue will feature Gov. Janet Napolitano's Council on Innovation and Technology, which is preparing recommendations to strengthen the state's technology industries and competitive position.
Each issue will include columns on award-winning companies, government policies and initiatives affecting the tech sector, progress around the state in business development and interviews with key individuals. Attention will be paid to people and businesses that are under the radar screens of other publications, Sacks said.
“All too often we find ourselves reading about the same small group of already familiar personalities and companies,” she said. “Techconnect will look for techno-talent that has yet to be transformed into overhyped celebrity.”
Inquiries on advertising and editorial opportunities can be directed to Sacks at (602) 343-8324, Ext. 107 or firstname.lastname@example.org