Mastro’s plans new eating concept in Scottsdale - East Valley Tribune: Business

Mastro’s plans new eating concept in Scottsdale

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Posted: Saturday, July 16, 2005 6:36 am | Updated: 7:42 am, Fri Oct 7, 2011.

Mastro’s, a Scottsdalebased restaurant company, is fusing several of its brands into a new concept eatery for a fall debut.

Maloney’s Tavern is slated to open in late October or November at the northwest corner of Shea Boulevard and Loop 101 in Scottsdale, said Oliver Badgio, director of marketing for Mastro’s Cos.

It will move into the space vacated by What’s Your Beef, an upscale nightspot that was an unsuccessful attempt by a group of former Mastro’s employees to resurrect an old Scottsdale club-crowd haunt that had closed in 1991. The latest What’s Your Beef opened in early 2004 but closed a little more than a year later. Before that, a Marco Polo Supper Club, also a longtime Scottsdale favorite and for the last several years a Mastro’s-owned brand, served Italian and Asian grub in the space.

The new Maloney’s won’t look much like the company’s popular Irish Pub in Tempe, or like What’s Your Beef. Mastro’s is gutting the inside and starting over, Badgio said.

"The new version of Maloney’s will have the warm, comfortable, high-energy of Maloney’s in Tempe and (quality of) steaks from Mastro’s," Badgio said. "(The decor) will be reminiscent of a Manhattan-style tavern."

That means more restaurant area, less bar, large elegant booths and classy features such as those in Mastro’s Ocean Club and Drinkwater’s City Hall Steakhouse, he said.

The company hopes to attract the crowd that frequented Maloney’s in their younger years but has since moved on to more upscale venues, he said.

"It fills a need in the marketplace," Badgio said. "It’s a mature version of Maloney’s ."

After the launch of the Scottsdale version, Mastro’s will redo the Tempe’s Maloney’s to the same upscale level, he said.

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