The Bottom Line: Gilbert man trying to get Fast Jet concept flying - East Valley Tribune: Business

The Bottom Line: Gilbert man trying to get Fast Jet concept flying

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Posted: Wednesday, May 25, 2005 5:56 am | Updated: 7:56 am, Fri Oct 7, 2011.

A Gilbert resident has an idea that he admits might make a good "Seinfeld" plot.

Jim Boyce, a former salesman at Delta Air Lines who unexpectedly lost his job during cutbacks in August 2003, is trying to get Fast Jet off the ground.

Boyce says the idea is to create a airline service that’s sort of a community project.

Under his plan, he would sell $100 Fast Jet tokens to business who would turn around and reward them to customers and employees, either as a quirky perk or a gift of appreciation. A single token could be exchanged for a one way airline ticket between Phoenix and Daytona Beach, Fla.

The token would also land holders a four-game ticket package to Arizona State University football games, Boyce said. For those that don’t want to the tokens, they could trade or sell them for cash.

"My aim is that Fast Jet might eventually catch on as the airline version of PBS, a noncommercial, public transit alternative serving less congested airports in our region like Williams Gateway, St. George, Utah, Santa Barbara, Long Beach, El Cajon and Blythe, Calif. and Rocky Point," Boyce said.

He compares his idea to one "Seinfeld’s" Kramer character might come up with. Boyce spent more than $1,000 advertising in newspapers the last six months. He also pitched Fast Jet to the Phoenix Coyotes as a way to reward fans who have suffered through a cancelled season. He also tried Darden Restaurants, which operates Red Lobster, The Olive Garden and other restaurants.

He says Southwest Airlines has talked to him about using one of its planes and flight crews one day a week for a year. He even called David Letterman’s staff.

"I tried to get on there as one of the Stupid Human Tricks, but it doesn’t really count as a trick, I guess," Boyce said. "It’s not really an on-stage performance."

GO DADDY RADIO

The man who brought us the the Go Daddy Girl — the woman with the broken tank top strap featured in a controversial Super Bowl television commercial — has taken to the airwaves himself.

Bob Parsons, president and founder of GoDaddy.com, a Scottsdale-based domain registration firm for Web sites, is about to do his ninth weekly radio show.

Guests have included world famous hacker gone straight Kevin Mitnick, who has written a book. This week’s show will discuss the blog revolution.

The show airs at 7 p.m. Wednesdays on XM and Sirius satellite stations and via a live audio stream that can be accessed from the company’s Web site.

BOTTOM’S UP

Bet you didn’t know we’re about to wrap up National Hamburger month. Yup, it’s in May, and there’s a local connection.

Five grandchildren of Carl’s Jr. founder Carl Karcher live in the Valley, operating 38 Arizona locations, including 13 in the East Valley from a home office in Tempe.

The company has been sending out "burger brigades" with free samples to community events and other places.

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