Brillian, Syntax merger complete - East Valley Tribune: Business

Brillian, Syntax merger complete

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Posted: Friday, December 2, 2005 5:39 am | Updated: 8:51 am, Fri Oct 7, 2011.

Brillian Corp., a Tempebased developer of highdefinition televisions, has completed its previously announced merger with Syntax Groups Corp., a City of Industry, Calif.-based producer of liquid crystal display HDTVs.

The new company called Syntax-Brillian Corp. will maintain its headquarters at Brillian’s Tempe offices, 1600 N. Desert Drive.

Separately, the new company said Thursday that it has signed an agreement to supply light engines to Taiwan Kolin Co. Ltd., a Taiwanese electronics manufacturer, for a new largescreen HDTV to be produced by Kolin for distribution in Taiwan, China and North America.

Kolin has agreed to buy 10,000 light engines, creating a $10 million revenue opportunity for Syntax-Brillian in 2006, the company said. The televisions will be marketed under the Kolin brand name in Taiwan and China and the Olevia brand name in North America.

The light engine is the key internal component that provides sharp, highdefinition pictures on the television screen.

Syntax-Brillian uses an advanced technology called liquid crystal on silicon, or LCoS, to produce the images on microdisplays, which are magnified many times and projected on the screen.

LCoS competes with plasma, liquid crystal and digital light processing technologies for use in large-screen high-definition televisions.

With the Taiwan deal, Syntax-Brillian will offer three LCoS-based products in North America — highend 720p and 1080p HDTVs produced in Phoenix and marketed under the Brillian brand, and value-priced Olevia-brand televisions made in Taiwan.

The 720p has a retail price of $5,999, and the higher resolution 1080p sells for $7,999, said Rainer Kuhn, vice president of sales and product marketing. The price of the Kolin/ Olevia LCoS television has not yet been determined, he said.

The 720p is available through about 20 dealers in the Valley, although not all of them have models on display, he said. Production of the 1080p is ramping up this month, and some dealers are already taking orders, he said.

The timing of the introduction of the Kolin-produced television in North America has not yet been determined.

"Following meetings with our retail channel partners at the January 2006 Consumer Electronics Show in Las Vegas, we will determine appropriate volume forecasts of Olevia-branded LCoS HDTVs for the North American market," said CEO Vincent Sollitto.

As a result of the merger, the combined company will have about 250 employees at three primary locations in Tempe, City of Industry and Boulder, Colo.

Most employees will remain at their locations although a few may move from California to Tempe, said spokeswoman Hope Frank.

About 100 employees are located in Tempe.

Syntax-Brillian shares gained 5 cents, or 0.8 percent, to close at $6.05 Thursday on the Nasdaq stock market.

The stock will trade for about 20 trading days under the temporary ticker symbol BRLCD, the company said.

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