Retail Corridor: Penzey’s Spices puts down new roots in Scottsdale - East Valley Tribune: Business

Retail Corridor: Penzey’s Spices puts down new roots in Scottsdale

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Posted: Thursday, April 14, 2005 6:38 am | Updated: 9:46 am, Fri Oct 7, 2011.

New to the Valley and to the state, Penzey’s Spices is spicing things up at 3310 N. Hayden Road, in the OfficeMax Plaza, southwest corner of Hayden and Osborn roads in Scottsdale.

The shop sells more than 250 different herbs, spices and custom blends, prepared and ground at the company’s Wisconsin headquarters.

The privately owned chain grew from the Penzey family’s store, which flourished in Milwaukee during the 1950s. Son of the original shop owners, Bill Penzey started selling the spices by mail order in the 1980s. Penzey’s returned to its retail shop roots five years ago, company spokeswoman Margie Gibbons said.


A longtime East Valley restaurant family is reaching back to its retail roots, too. Last week, Theresa Serrano-Keel, along with her brother and sister-in-law, opened The Blue Peacock at 51 E. Boston Street in downtown Chandler. The grand opening is scheduled for today.

It sells antiques and newbut-unusual home furnishings and accessories — unique finds from ornate chandeliers to lodge-like chairs, handtuned wind chimes to bougainvillea potpourri.

The shop is near the same intersection — of Boston and Arizona Avenue — that housed the last Serrano’s clothing store.

Serrano-Keel said the family business started by her grandfather in 1919 was a dry goods store that in 60 years grew to nearly a dozen locations before dwindling to the one occupying the same street corner that now houses The Blue Peacock. In 1979, Serrano-Keel’s parents closed up the clothing operation and opened the family’s first restaurant and — till now — never looked back.

The eatery empire has grown to eight Serrano’s Mexican Grills, the Lone Tree Grill at the Lone Tree Golf Course and Mexican breakfast-and-lunch haunt Brunchie’s, which is adjacent to the new store.


JustKidz, which sells clothing for children from infants to early teens with labels such as Baby’s Bundle, Tiger Lily, Goldilocks, Tootsie Bell, Young Colors, WOW, opened at 7000 E. Shea Blvd., in the Scottsdale Promenade shopping center. Owner and in-store fashion consultant Lila Metcalf can help plan mixand-match wardrobes for fashion-minded small fry.

Tapas Restaurant is serving up Spanish fare and flamenco at 7228 E. 1st Ave. in Old Town Scottsdale. The flamenco dancing is on Friday and Saturday evenings.

If you have a new shop to tell us about or you see activity at a retail location and are wondering what’s happening, let us know.

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