Mesa Hilton hotel rebrands with simplified name - East Valley Tribune: Business

Mesa Hilton hotel rebrands with simplified name

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Posted: Saturday, April 13, 2013 1:07 pm | Updated: 7:37 pm, Wed Apr 17, 2013.

Local Hilton hotel rebrands with simplified name

The Hilton Phoenix East/Mesa is simplifying its name to the Hilton Phoenix/Mesa, the company announced.

The hotel, located at Alma School and the US 60 isn’t moving; it’s just clarifying where is located, a release from Hilton Hotels and resorts said.

“It has long been thought that the hotel was in East Mesa as opposed to just East of Phoenix as was originally intended,” the statement said. “The shorter, easier to say, write and remember the name, is hoped to help eliminate confusion, alleviate incorrect references in news outlets and create a more recognized brand.”

The name change comes as the hotel undergoes a remodel, renovating sleeping rooms, adding a new high tech business center, redesigning the website, revamping the menu at the hotel restaurant and adding an all-new pool menu for the summer.

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