Former bank VP opens Piefection pie shop in Mesa - East Valley Tribune: Business

Former bank VP opens Piefection pie shop in Mesa

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Posted: Wednesday, October 24, 2012 7:41 am | Updated: 8:33 am, Wed Oct 31, 2012.

While Cheryl Standage, of Mesa, was building her career as a successful vice-president with World Savings and Wachovia, her passion for baking delectable desserts was being pushed to the back burner.

Now the lifelong foodie has taken her penchant for top quality control and management and has put those skills into what she loves best — using them to “Piefection” in her new Mesa pie shop. Piefection Pie Shop, the newest scratch bakery and one-of-a-kind pie shop in the Valley, opened Aug. 29.

“I have had a passion for food from the time I could walk,” Standage said. “I constantly observed my mother and my grandmother cooking and baking and I developed a relentless desire to not only follow their example, but to always do it with quality ingredients to create the most fabulous food possible.”

When her busy corporate schedule allowed, Standage taught cooking classes on several occasions. Then, when she left the corporate world and took a hiatus for a couple of years, her hobby became more important to her than ever.

“I realized what I wanted to be ‘when I grew up’. I knew when I went back to work it had to be in the food industry somehow,” Standage said.

Her opportunity came when a Mesa pie shop abruptly went out of business.

“I wanted to capitalize on the demand and on my love of pies,” Standage said.

Piefection now features whole pies to go, in 30 different varieties with everything made in-house daily. Among the favorites are coconut cream, banana cream, chocolate cream, lemon meringue, harvest pumpkin, country apple, peach, cherry and triple berry.

“We also have a plethora of upscale specialty pies,” including white chocolate raspberry, lemon blueberry sour cream, pumpkin cheesecake, southern pecan, French silk and peanut butter dream, said Standage.

“In addition to whole pies, we make chicken and turkey pot pies to either ‘take and bake’ or ‘baked off and ready to eat.’”

“We make it all from scratch and use no preservatives or additives and only the finest ingredients around — freshly ground nutmeg, real butter, real whipping cream — and we scour the country to find only the best quality … peaches from Georgia, cherries from Michigan, and wild blueberries from Maine. Our chocolate only comes from Belgium … Callebaut, the best,” Standage said.

The new establishment is not affiliated with a chain. Instead, it is an exclusively local operation.

“Before opening, I spent several months benchmarking bakeries across the country to learn about the best pie bakers, best sellers, new ideas, and best business practices. As a result, we think we have the best of all worlds to offer our customers,” Standage said.

Located at 6731 E. Brown Road (southwest corner of Power and Brown roads) in Mesa, Piefection is open Monday through Saturday, 10 a.m. to 6 p.m. For quantity orders, call (480) 218-7437. Learn more at piefectionaz.com and visit their Facebook page at facebook.com/piefectionPieShop.

Piefection will host a grand opening Nov. 3 from 2 p.m. to 6 p.m. The event will include sampling of any of the pies they bake, prizes, games, coupons, Thanksgiving order sign-ups and more.

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