AARP website earns Webby Award nomination - East Valley Tribune: West Valley

AARP website earns Webby Award nomination

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Posted: Thursday, April 14, 2011 5:45 pm | Updated: 8:30 pm, Thu Apr 14, 2011.

Recognized for its wealth of information, news resources and multimedia offerings geared specifically at the 50-plus population, AARP’s website, www.AARP.org, is among the nominees announced for the 15th annual Webby Awards.

Nominated in the Association website category as a site that empowers and educates people, facilitates civic participation and enables learned pursuits, AARP.org is one of five nominees for this industry-recognized award.

“We see ourselves as the go-to website for information and news that people 50 and older, and their family members, can act on to make their lives more fulfilling,” said Bernard Ohanian, vice president and editor for AARP.org. “We’re thrilled that the Webby judges have recognized our efforts to be relevant to our audience, and humbled to be in the company of other worthy finalists.”

The Webby Awards is the Internet’s most respected symbol of success and is the leading international award honoring excellence on the Internet. Winners are selected for recognition based on excellence in the following criteria: content, structure and navigation, visual design, functionality, interactivity and overall experience. The 15th annual Webby Awards received nearly 10,000 entries from all 50 U.S. states and more than 60 countries worldwide.

The Webby Awards presents two honors in every category — The Webby Award and The People’s Voice Award — in each of its four entry types: Websites, Interactive Advertising, Online Film & Video and Mobile & Apps. While members of The International Academy of Digital Arts and Sciences selects Webby Award winners, the online public chooses The People’s Voice Award Winners by voting for the nominated work that they believe to be the best in each category. Online voting is open through April 28 at http://webby.aol.com.

AARP.org has already been lauded by the judges as an “honoree” in the category of Online Video and Film: News and Politics, Individual Episode, for the segment “Aging Inmates,” produced by AARP’s Broadcast division.

The complete list of winners will be announced May 3 and honored at a ceremony in New York City June 13. If selected as the winner, AARP will have to deliver a five-word acceptance speech in the tradition of past victors like Al Gore (“Please don’t recount this vote.”) and Jimmy Fallon (“Thank God Conan got promoted”).

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