Parada remembers boss - East Valley Tribune: Phoenix & The Valley Of The Sun

Parada remembers boss

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Posted: Friday, November 19, 2004 9:37 am | Updated: 4:29 pm, Thu Oct 6, 2011.

November 19, 2004

Cowboys might not cry often, but tears welled in the eyes of several Scottsdale Jaycees during the unveiling Thursday night of a poster commemorating the 52nd annual Parada del Sol.

The official 2005 Parada artwork replicates an oil painting depicting last year’s Parada boss Dan Flores astride a horse, the trademark of the annual Scottsdale celebration. Flores died earlier this year at 33 of a heart attack.

"This entire year is dedicated to Dan," said Stacy Larson, who succeeds Flores as Parada boss. "Having him on our poster is a very spiritual way for all of us in our healing process."

A team of about 30 Scottsdale Jaycees has begun organizing the 2005 Parada del Sol, slated for Jan. 29 through Feb. 13. Events include the world’s largest horse drawn parade, trail’s end celebration in old town Scottsdale, and gunfights. The festival is capped by a rodeo at Rawhide Western Town and Steakhouse.

The sudden death of Flores, whose heart attack was the result of Graves’ disease, was a shock for the Scottsdale Jaycees family.

"It is very hard to get over the loss of Dan," Jaycee Jeff Cottingham said. "He was one of those guys that became your best friend the moment you met him. He never said a bad thing about anyone."

Flores, who worked as a supervisor for Sam’s Club in Scottsdale, died May 6.

The Parada poster, titled "A Spirit Never Dies" will be issued to downtown merchants in January to help publicize the event.

Created by artist Dyrk Godby of Idaho, the original painting will be on sale for $2,500. Signed and numbered lithographs and posters will be available for purchase from the Jaycees. For information, call (602) 292-3488 or visit

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