New Sheraton set to open in downtown Phoenix - East Valley Tribune: Phoenix & The Valley Of The Sun

New Sheraton set to open in downtown Phoenix

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Posted: Monday, September 29, 2008 9:29 am | Updated: 10:29 pm, Fri Oct 7, 2011.

PHOENIX - Officials hope the new $350 million Sheraton hotel in downtown Phoenix that is set to open Tuesday is a big hit with tourists and convention goers.

The 1,000-room hotel is the first major hotel to be built in 32 years in downtown Phoenix. The city-financed hotel is near the Phoenix Convention Center, which is in the final stages of a $600 million overhaul.

Michael Johnson, a Phoenix City Councilman, said the hotel "is gorgeous and actually more than what I had expected. The more nights people stay, the more money they actually spend," said the councilman, whose district includes the hotel.

During the winter tourist season, the Sheraton expects to employ 800 to 1,000 employees, said Steven Spivak, the hotel's director of sales and marketing.

"Room rates will range from $119 per night during slow times to more than $300," he said.

"Every detail, from the elegant lobby furnishings to the shrunken reservation desk, is designed to burnish a good impression of the city," Spivak said.

The Sheraton will be playing a major role in the upcoming NBA All-Star Week celebration, which culminates with the Feb. 15 game.

The teams will sleep at the new Sheraton, city officials said.

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