Q&A with Ivy Boutique - East Valley Tribune: Ahwatukee Foothills

Q&A with Ivy Boutique

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Posted: Tuesday, May 4, 2010 2:24 pm | Updated: 2:45 pm, Thu Aug 4, 2011.

Ivy Boutique

Owners: Gemma Wilson and Chris Rockwell

Address: 1840 E. Warner Road, Suite 124, Tempe

Hours: 10 a.m. to 6 p.m. Tuesday, Wednesday and Friday; 10 a.m. to 7 p.m. Thursdays; 10 a.m. to 5 p.m. Saturday

Website: www.ivyontheweb.com, also on Facebook and Twitter

Phone number: (480) 897-1200

 

Q: Where are you from and what did you do before opening your business?

I'm originally from Chicago, but have lived in Ahwatukee for the past 10 years and love it. I worked from home in the market research industry prior to opening Ivy Boutique. My partner, Chris Rockwell, is a longtime Arizona resident. She stayed at home prior to opening Ivy and was an art and fashion design major in college.

 

Q: Why did you open your business in Ahwatukee Foothills?

Actually, the business is located in south Tempe. We scouted some locations, but decided to locate our first store at the northeast corner of Warner Road and McClintock Drive.

 

Q: How did you get the idea to open your business?

We both believe in resale and were always frustrated with the experience - having to weed through garbage to find the occasional diamond in the rough. We wanted all of our items to be diamonds: very gently worn, very current and very affordable.

 

Q: What type of merchandise/services do you sell?

We sell upscale resale women's clothing and accessories, everything from Armani to Rock and Republic jeans. We buy outright, not consignment, so our customers can get 30 percent of our sales price in cash on the spot, or 50 percent of our sales price on an in-store trade at Ivy.

 

Q: How have residents of the community responded to your business?

Very positively. They are used to having to drive to Scottsdale to find a store similar to ours, and we are definitely a boutique in many senses of the word, so they like that we are not a typical resale store. Actually, most people are confused when they come in because the atmosphere of our store is really unique.

 

Q: What does your business have in store for the future?

We are working on getting our e-commerce site up and running so we can make our items available to those who are interested in shopping online

 

Q: Anything else you want the community to know about you or your business?

We have partnered with My Sister's Place, a shelter for victims of domestic abuse, and will donate items that our customers bring in but are not up to Ivy standards. Also, we are putting in place a program where one Saturday a month, 10 percent of our sales will be donated to My Sister's Place.

 

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