Back-to-school fashion doesn’t have to break the bank this year - East Valley Tribune: Ahwatukee Foothills

Back-to-school fashion doesn’t have to break the bank this year

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Posted: Thursday, July 26, 2012 11:00 pm | Updated: 10:37 pm, Thu Dec 13, 2012.

Shopping for new, trendy back-to-school-clothes for kids and preteens can sometimes break the bank for parents.

But Kid to Kid, a resale clothing store in Ahwatukee Foothills, is paving the way for “resale” to be the new “it” sale.

Customers can shop from a variety of gently used clothes of name brands at considerably lower prices. In resale stores, unlike consignment shops, the seller is given cash for their clothes up front.

The store opened seven years ago, which has since doubled in size, and specializes in baby and kid’s clothing.

“I think the acceptance of resale has grown and has come a long way,” said Molly Varner, who co-owns the store with her daughter, Brenda Spezzacatena.

For kids who like to be seen in top brands or the latest clothing trend like bright-colored jeans for girls, sales associates of Kid to Kid said the store has them covered.

“Some people have the misconception that resale is not current,” said Diane Matise, who has worked at the store since it opened.

But at Kid to Kid, added Matise, the buyers are “very on top of what’s current and what’s now.”

This back-to-school season, the store is seeing a big sale in brands like Hurley, Volcom and Converse for boys, while girls are walking out with clothes from Justice and Abercrombie & Fitch.

While a wave of thrift store shopping among college-aged students has gained popularity for finding vintage threads, resale and consignment stores bring shoppers new clothes at sometimes half the price.

“I think as long as (kids) are getting current styles and the brands they want, it doesn’t matter where it comes from,” Varner said.

The store is preparing to bring in all new merchandise, which should be set up just before school resumes. Matise mentioned that all “fans” of their store page on Facebook can receive daily deal and specials.

Kid to Kid values its customers, as much of their following over the years has come from word-of-mouth referrals.

“Our customers have been here a long time, and we’ve seen their kids grow up wearing stuff from the store,” Varner said.

Kid to Kid is located at 5030 E. Ray Road. For more information, visit www.kidtokid.com/ahwatukee or call (480) 753-3506.

• Diana Martinez is freelancing this summer for the Ahwatukee Foothills News. Reach her at thedianamartinez@gmail.com.

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