The frozen yogurt craze continues to grow in Tempe with a new franchise being added to the list of stores that have found success on Arizona State University’s campus.
Red Mango will open its only location in Arizona May 30 on Mill Avenue in Tempe.
All yogurt stores in the area base their store’s value off health benefits such as live and active cultures found in frozen yogurt.
Live and active cultures are the living organisms found in milk that help to prevent gastrointestinal infections, boosting the body’s immune system to fight certain types of cancer and preventing osteoporosis, according to the National Yogurt Association.
Yet if every brand is now marketing the same health additive, store owners need to be prepared to point out the differences in their brands from the others.
Franchise owner Sherry Ballah claims the Red Mango name will speak for itself when compared to the other Tempe frozen yogurt stores.
In addition to the live and active cultures, Red Mango’s yogurt is free of additives like high-fructose corn syrup and artificial flavors.
Ballah said, “Many other products that claim to be frozen yogurt are often frozen desserts made with artificial sweeteners, or dry powders.”
Red Mango has a variety of healthy options available other than frozen yogurt, which will set it apart from competitors.
“In addition to frozen treats, we also offer our delicious, flavored iced teas, fresh fruit smoothies, and our brand new ‘spoonable smoothie’, a yogurt and fruit filled blend to enjoy as a snack or a meal replacement. These are perfect for students on the go,” Ballah said.
Yogurtini, located on University Drive and Rural Road, was the first frozen yogurt store in the campus area.
Owner Chelsey Nelson said that Yogurtini has been successful because of the loyalty gained from being the first store.
“We knew what the customer would like, for example, including a sorbet because I have so many vegan friends in Tempe,” Nelson said.
“We also have the most extensive toppings bar I’ve ever seen,” Nelson said.
Some yogurt buyers believe, however, that the decision is based on convenience rather than health benefits or taste.
Arizona State University student Kelsey Williams, 21, frequently buys frozen yogurt and doesn’t prefer one store over another.
Williams said, “I think I choose which store to go to because of what is easiest to get to from where I am at the moment.”
Despite efforts made by store owners to advertise the health benefits of their product, it may just come down to whether the environment is appealing to the buyer.