Both innovative. Both impactful. Both oh-so-East Valley.
The East Valley Tribune, the region’s local source for news, information and community interaction, and “The Gold Mine,” the East Valley Institute of Technology’s Valley-wide FM frequency radio station, announced this week yet another innovative, impactful, and East Valley-centered effort: a content-sharing and marketing partnership aimed at serving Metro Phoenix’s most dynamic region.
Effective Nov. 1, the partnership aims at promoting audience and brand awareness across multiple platforms — utilizing The Gold Mine’s 24-7 on-air reach at both 90.7 and 92.7 FM, and EastValleyTribune.com’s extensive coverage of local news, sports and events.
“We are ecstatic about having content from EastValleyTribune.com at our fingertips and being able to merge both brands on air to provide our listeners with credible information,” said longtime Valley radio personality Bruce Kelly, who serves as the operations manager for The Gold Mine. He also hosts “Bruce Kelly and Co.,” the station’s flagship morning-drive program.
The Gold Mine’s listenership spans a wide demographic range, Kelly said, and will benefit greatly from new programming and features centered around the Tribune’s “Get Out” section — a leading source for news and details on local entertainment and exciting things to do around town. Local high school sports content, via the Tribune’s “Varsity Xtra,” is also of great value to adults and students “keeping up on their school’s scores and inside info not available from any other source in the Valley.”
A recent Time Magazine piece (“Learning that Works,” read it now at evtnow.com/timeevit) details how EVIT has turned career and technical education on its ear — and how the Mesa campus is serving as the benchmark for an advanced high school education system. Providing tomorrow’s world-class professionals with the real-world experience they need today, these are exciting times for EVIT and The Gold Mine.
The station, staffed by EVIT students who work in collaboration with established professionals like Kelly, will also soon move its studios and teaching lab space to a sparkling new broadcast center on EVIT’s Dr. A Keith Crandell Main Campus. Using all-new equipment, updated facilities, and increased signal strength thanks to towers on both South Mountain and the Superstition Mountains, The Gold Mine’s format of “commercial-free hit music, 24/7” effectively serves millions of potential listeners throughout the East Valley, Central Phoenix, and the region’s northwest side.
Supporting The Gold Mine in its growth and educational value in the Valley is a priority for the Tribune, said East Valley Tribune publisher Terry Horne.
“Partnering with EVIT and The Gold Mine just makes sense with our readers and their listeners in the same geographic location,” Horne said. “Our goal is to make education one of our content priorities in 2013 and partnering with an entity that is so important to the educational growth in the East Valley just feels right.“
As other local and national media outlets have begun asking readers to pay for online content, EastValleyTribune.com continues its growth on the back of free local content that hits home to residents in its core communities, including Mesa, Gilbert, Chandler and Tempe.
The Tribune is one of six Arizona news outlets owned by 1013 Communications, which also operates the Ahwatukee Foothills News, the Daily News-Sun in Sun City, Glendale-Peoria Today, Surprise Today and the Explorer in Tucson.
The partnership with The Gold Mine is the second such collaboration the Tribune has embarked on this year. In August, the Tribune and ABC15, one of the market’s most-watched television networks, announced a content-sharing partnership that has allowed the outlets to significantly expand their audience — and the amount of news and information they are able to share.