The Gilbert Chamber of Commerce has named Adelaida Severson, owner and CEO of Bushtex, Inc., its 2012 Business Woman of the Year.
“It’s important to recognize women because of the unique nature of women to support and nurture other women in business,” said Kathy Tilque, the chamber president and CEO. “We all face a lot of challenges in business. This is a positive way to acknowledge that uniqueness.”
After being nominated twice previously, Severson won the third annual award last week during a ceremony and luncheon at the Doubletree Phoenix-Gilbert near SanTan Village. The award is aimed at recognizing the advancement of women’s efforts through leadership, contributions to the community, as well as running of a successful business.
“We really wanted to talk about things they’ve overcome,” Tilque said about the nomination process.
In contrast to her current career in the technology sector, Severson majored in journalism and worked in broadcast news for years, she said.
“I was at a building fire at 4 a.m. and I was calling my cameraman to come down to get some footage,” she recalled. “There were people dying and I was concerned about getting footage and that was my epiphany.”
Working to help young women decide what they want to do with their lives has turned into a passion, she said.
Severson mentors young women from junior high through college — an action that has become very close to her heart.
“I think a lot of times, we as women are not as assertive as we should be,” she said.
Over the years, Severson was a member of Gilbert Unified School District governing board, a co-founder of the Parent Legislative Action Network (PLAN), a board member of the Gilbert Education Foundation and as a parent volunteer at Ashland Ranch Elementary, among other volunteer positions.
Severson is a graduate of the chamber’s Gilbert Leadership program served on the program’s board of directors. Recently, she has donated several hours as the on-camera personality for the chamber’s executive housing initiative.
Co-owned with Severson’s husband Barry Severson, Bushtex Inc. specializes in domestic and international satellite transmission. Founded in 2004, The efforts of Bushtex have helped transmit worldwide events, including both the Olympics and the Super Bowl.
“All of these women were very active with the chamber and their community,” Tilque said of the four finalists.
Debra Cherry, Parkway Bank assistance vice president and division manager, Mai-Lin Garcia, Synergy HR Solutions president, and Rita Sippel, co-founder of San Tan Learning Center, were also nominated for the award. For more information on all four nominees, visit evtnow.com/51f.
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