Scottsdale’s redesigned Web site features a cleaner appearance and packs a powerful search engine, sure. The younger, upscale look is a marketing bonus.
The portal to the city’s municipal services unveiled its new look on Tuesday morning.
As with any rollout of new software and coding, some bugs were still being worked out hours after its debut. Attesting to the on-the-fly repairs was the lack of sleep by the city’s Web services manager, Amy Davison.
But city spokesman Pat Dodds said what can now be seen at www.scottsdaleaz.gov is an improvement for residents and employees.
The new site layout is easier to read, as it avoids packing text into unwieldy blocks. Also, thumbnail photos accompany news blurbs with links to longer stories.
“We’re hoping it becomes easier to navigate because the layout is friendlier,” Dodds said.
Yet, what really grabs the eye is the rotating cycle of photos at the top of the page. If Scottsdale wants to cement its reputation as home to the rich, beautiful people, this choice of art couldn’t do better.
There’s an older man, broadly smiling, in what appears to be an upscale bar. There’s three women on a shopping expedition; four more young people sitting at an outdoor café; a quartet of coed-types in tank tops; and a woman exiting her sport utility vehicle.
Of course, there are also shots of the horse-themed sculptures “Jack Knife” and “The Yearlings,” two of the site’s few nods to Scottsdale’s now-passé slogan of “The West’s Most Western Town.”
Dodds said some of the photos were taken directly from www.scottsdaledowntown.com.
“It was very important to me to have faces on the site — we’re a people business — rather than pictures of buildings,” Dodds said.
In the future, the city hopes to do more with video on the site.
Many of the site’s improvements are invisible to the visitor. For example, employees now have greater access to pages for easier updating, Dodds said.
To leave comments or ask questions about the Web site, go to www.scottsdaleaz.gov/Feedback_Forms/sitefeedback.asp, or call (480) 312-2335.