Ticket sales for “American Idol” contestant Kellie Pickler’s performance at the Queen Creek Performing Arts Center on Saturday have been sluggish.
“It’s part of our growing pains,” center director Molly Jacobs said. “We should have planned marketing for Kellie a little earlier than we did, then more people would have known about it.”
Roughly 230 tickets have been sold in a venue that seats 777.
The Pickler concert kicks off the center’s 2007-08 KMLE Country Series. Mark Chesnutt is scheduled to play Oct. 5 and Phil Vassar on Dec. 13.
Jacobs said Pickler’s ticket sales are not far behind country musician Ryan Shupe’s 300 ticket sales from his 2006 performance, and part of the reason why Pickler’s sales are low could be because of late marketing.
“With advertising as expensive as it is, a small performance arts center has to save its dollars,” Jacobs said.
The center placed ads in newspapers, and radio station KMLE Country 108 has made some mention on air.
Pickler will perform at 7:30 p.m. Saturday at the center, 22149 E. Ocotillo Road. For ticket information, call (480) 987-5964.