A plan to sell businesses around the country and world on south Scottsdale was unveiled by Scottsdale Area Chamber of Commerce officials Wednesday night.
About 85 people heard the plan chamber president Virginia Korte described as an "audacious . . . marketing plan for business attraction for the southern part of Scottsdale."
"Building on Success: A Strategic Marketing Plan for the Revitalization of South Scottsdale" is an $8.1 million, three-year plan designed to catapult the area into position as "the ultimate in live, work and play."
The plan calls for attracting businesses such as computer services, biotechnology, finance, marketing and architecture, plus fulfilling the "lifestyle needs" of their employees.
Korte warned the plan is not complete. "There will be much work to do on the economic development front," she said.
Two key obstacles include:
• The perception of Scottsdale’s national image — as a retirement community — needs to be addressed.
• Eighty percent of businesses that relocate prefer to move into existing buildings, according to project leader Robbi Hendrickson. South Scottsdale has a lack of commercial real estate stock.
Biotech is a hot investment for venture capitalists, according to Hendrickson. The International Genomics Consortium, a medical research foundation that uses futuristic technology to analyze the human genome in hopes of unlocking medical cures, has broken ground on a Phoenix campus.
Korte said Scottsdale needs to leverage that proximity to attract businesses. "We are in the game," she said. "That’s our advantage."
The plan is available at www.scottsdalechamber.com.
"We are looking for your support and endorsement," Hendrickson said.