Assisted living site boasts top services with rent to match - East Valley Tribune: East Valley Local News

Assisted living site boasts top services with rent to match

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Posted: Friday, March 23, 2007 6:31 am | Updated: 7:21 pm, Fri Oct 7, 2011.

The word home is not the one the people at Sunrise Assisted Living of Scottsdale like to use. They prefer “mansion.”

There’s 79,000 square feet of living space in the city’s newest upscale senior community at 7370 E. Gold Dust Ave. It has all the makings of a 5-star resort, where residents can dine on beef Wellington, crab cakes and lobster tail whipped up by their gourmet chef in the fine dining hall. Or, they can simply lounge in the bistro with a cocktail from the bar.

Scottsdale Mayor Mary Manross attended a grand opening Thursday, as well as 86-year-old Broadway star Carol Channing, who, to the delight of a roomful of onlookers, sang “Hello Dolly” as she walked down the long, winding staircase.

The three-story facility has 79 suites that can maintain 95 residents, with rooms in various sizes ranging from 322 square feet to 651 square feet.

But the price tag is not cheap. Depending on the type of care needed and the size of the room, residents will spend a minimum of $3,000 and as much as $6,000 per month to live in luxury at Sunrise of Scottsdale.

“It’s like living at a club, except with assisted care,” said Steve Trejo, the community’s area sales manager.

Sunrise Senior Living operates 436 communities in the United States, Canada, Germany and the United Kingdom with a capacity for more than 50,000 residents. It also has 46 communities under construction that can handle more than 6,000 additional residents.

Sunrise is adding to a trend of luxury assisted-living communities that have sprung up in Scottsdale over the past few years. Trejo attributes it to the city’s financial demographics, growing population and the high number of baby boomers starting to become seniors.

“These types of assisted living facilities are going to continue to skyrocket over the next 15 years,” he said.

Amenities include private or companion suites complete with full bath and a choice of floor plans, wallto-wall carpeting, a 24-hour bistro, a wrap-around porch and terrace, and a sunroom. For an additional fee, residents also can get full service at their on-site beauty and barber shop facilities.

Although it officially opens for business today, Sunrise has three residents. In a ribbon-cutting ceremony, the first resident to move in, 86-year-old Jennie Baker, officially opened the community to the public.

Baker said she chose Sunrise for its high level of service more than any frills it offers. She has plans to get fellow residents involved in activities.

“What I really want to do is get a bridge group started,” Baker said.

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