Dining Out With SoCal Fish Taco Company - East Valley Tribune: Home

Dining Out With SoCal Fish Taco Company

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Q: SoCal Fish Taco Co. is still pretty new, and a lot of people may not have tried it yet. Tell us about your restaurant.

A: Well, our family is originally from Southern California. We came out here in the 1980s, and I basically grew up in Mesa and Tempe. My dad opened the Seafood Market restaurant (in Mesa) in 1991, and we specialized in bringing fresh fish to the Valley. Back in California, we’d go to these taco stands on the beach, and I realized we didn’t really have that here. I mean, we had things like Rubio’s, but not that authentic beachside taco stand. We started playing around with that style of food in the Seafood Market, and we decided we needed to open in Gilbert. [More on next slide ...]

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