Candy Addict dress? Couture challenge puts Mill Ave. on the runway - East Valley Tribune: Get Out

Candy Addict dress? Couture challenge puts Mill Ave. on the runway

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Posted: Tuesday, May 15, 2012 5:30 pm

Local designers strut their stuff Thursday at Girls’ Night Out in Tempe for the MAD Couture Challenge — a competition requiring designers to incorporate material from an assigned Mill Avenue merchant into a work of fashion.

Competing designers include Mabel Cortez, one of Phoenix Fashion Week’s top 10 emerging designers of 2011 and creator of the Mabella Chic fashion line; Anya Melkozernova, creator of Looks Good Anya fashions; and Scott Allison, owner and contributing designer for Mill Avenue’s Artizen Apparel.

Contestants must create a work of fashion that incorporates materials such as recycled street banners, triathlon gear or candy as a major design element, said Elizabeth MacLean, director of marketing and communications for the Downtown Tempe Community.   

How they incorporate the street banners, triathlon gear or candy can vary as long as the designated material is a major contributing element, MacLean said. The judging panel, including Patrick Thomas from the Phoenix Fashion Organization, will judge the designs according to originality and presentation, use of products provided, design principle, effort, construction, and functionality, said MacLean.

Models will promenade through Hayden Square Amphitheater past judges and onlookers in the evening’s walking fashion show. Live music from Chicks with Picks and a Designers’ Reception follow, as does a social networking scavenger hunt and giveaways of MAD Bags — goody bags of coupons, candy and other prizes — inspired by the iconic Arizona Ladmo Bags of the ’60s, said MacLean.

Specially hired paparazzi will also be on hand to snap photos of the fun, funky season finale for Third Thursdays in Tempe.

DETAILS >> Fashions show is 5 p.m. to 9 p.m. Thursday. Hayden Square Amphitheatre, 404 S. Mill Avenue, Tempe. Designers Reception is 7 p.m. to 9 p.m. Thursday. Here on the Corner, 714 South College Ave., Tempe. Free. (480) 355-6060 or

• Contact writer: or (480) 898-5629

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