When did "soccer mom" become a derogatory term? The folks behind the "Got Milk?" campaign don’t think it should be one — they’re running a contest to find America’s ultimate soccer mom and profile her in a milk-mustache ad similar to those that have starred celebrities from tennis stars Venus and Serena Williams to supermodel Gisele Bundschen.
The winner of the national contest also wins a Chrysler Town & Country minivan — what else would a soccer mom drive? — and a trip to "soccer mom training camp" with Olympic gold medalist and world champion soccer star Joy Fawcett at Disney’s Wide World of Sports complex.
Kids can "mom-inate" their mothers — and their soccer dads, too — during two-minute videotape sessions held later this week at a couple of three-on-three soccer tournaments: 3 to 7 p.m. Thursday at Steele Indian School Park, 300 E. Indian School Road, Phoenix; and 9 a.m. to 5 p.m. Saturday at Red Mountain Soccer Complex, 905 N. Sunvalley Blvd., Mesa. One semifinalist will be chosen at each event (there are 50 such events nationally this year).
Nominations will also be accepted online in a 75-word essay form at www.whymilk.com. One winner will be chosen each month through Aug. 30. Online entries are considered only for the month they were submitted, so anyone who doesn’t win can be renominated the following month.
Any nomination — video or online — must include how milk plays a prominent part in the family’s diet.