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'Sex and the City' writer, author takes to success

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Posted: Thursday, February 9, 2006 6:04 am | Updated: 2:26 pm, Fri Oct 7, 2011.

Doors have been flying open for comedian, writer and Cosmopolitan magazine contributor Greg Behrendt since he wrote the best-selling “He's Just Not That Into You: The No Excuses Book to Understanding Guys” in 2004.

The former “Sex and the City” consultant — whose frank words to a co-worker spawned a book dissecting excuses women make for men, along with an episode of the TV series — is working on his third book, a follow-up to last year's “It's Called a Breakup Because It's Broken: The Smart Girl's Break-Up Buddy,” which he co-wrote with his wife.

‘‘The unofficial title is ‘It's Just a (expletive) Date,' '' says Behrendt, 42. ‘‘Yes, there is a game to be played, and it's called, ‘Don't freak people out with your needs.' ''

Behrendt will debut a talk show in the fall (“I like to call it punk rock Dr. Phil”) and is shooting a reality TV pilot, which he describes as a dating/“Nanny 911” show, for ABC.

He also was featured, albeit briefly, in former Mesa resident Sean Anders' indie movie “Never Been Thawed” last year.

‘‘Sean was friends with my Web guy and asked if I would do him a favor and appear in the movie,'' he says of his role as an obnoxious radio

personality in the beginning of the film.

There's also a “He's Just Not That Into You” film in the works that is being produced by Drew Barrymore's Flower Films. Although the actress hasn't committed to a role, Behrendt, says he would like to see her in the film.

‘‘I like Drew, and I can always see Rachel McAdams in almost anything,'' Behrendt says. ‘‘If you're putting a bunch of girls in there, put Jessica Alba in there, too. Also Janeane Garofalo. Put all the girls in there.''

Behrendt says he's blown away by the success his first book has afforded him.

‘‘I just thought I'd be able to tell people I wrote a book that you can find at Urban Outfitters,'' he says, laughing.

>>Greg Behrendt performs 8 p.m. Thursday, 8 and 10 p.m. Friday and Saturday and 8 p.m. Sunday at Tempe Improv, 930 E. University Drive. $20. (480) 921-9877 or tempeimprov.com

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