Charities use creative method to generate revenue - East Valley Tribune: Get Out

Charities use creative method to generate revenue

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Posted: Saturday, December 17, 2005 6:25 am | Updated: 9:34 am, Fri Oct 7, 2011.

Only in the world of calendars can your panting centerfold be a bathing beauty or a golden retriever.

Sometimes it’s all for a good cause. Scan the calendars at your bookstore and you’re bound to find some that support a charity or organization.

"It’s just a convenient and fairly inexpensive publication (for the consumer) that people need on an annual basis, and it does remind them of the charity if they’re going to use it," says Hillel Levin, general manager of Austin, Texas-based Calendars.com.

Levin’s company carries about 6,000 calendars, some of which raise money for different organizations. Each year the calendar industry generates about $467 million in revenue.

While calendars are an easy purchase for the public, putting the calendar together is another story for the organizations.

"It’s pretty labor-intensive," says Roberta Lites, who photographed the Arizona Golden Retriever Association’s 2006 calendar. "We spend a couple of hundred hours easily" putting the calendar together, she said.

Whether you need a page-a-day or wall calendar, there’s something for just about every pet cause or general interest.

Top 10

calendars at Borders in Mesa

1. Ansel Adams 2. Lang Folk Arts calendar, featuring the paintings of Linda Nelson Stocks 3. New Orleans 4. "Hello Kitty" 5. Astronomy 6. Four Seasons, featuring paintings by John Stone 7. Sports Illustrated 8. Dragons 9. "Inu Yasha" 10. "Harry Potter and the Goblet of Fire"

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