You feel sick, go to the doctor, find out what’s wrong and get treated.
But what if the whole process could be avoided? What if you could prevent an illness from happening?
Focused on maintaining wellness and managing the conditions of aging is Kronos in Scottsdale. Billing itself as "the optimal health company," Kronos is a multitiered prevention facility complemented by its own pharmacy and research facilities. Three physicians are on staff, with a fourth to be added. The team also includes a registered dietitian and a strength and conditioning coordinator. The operation opened in June 2002.
"Everyone believes in prevention, but the application isn’t there," said Mark Wright, the center’s director of operations. "There are plans out there that do a good job of assessing where a person is (healthwise), but what’s your personal plan? Usually, those plans don’t include nutrition and exercise."
Kronos’ plan is comprehensive. Subscribers to the Optimal Health Program ($6,000) are put through 12 hours of testing — everything from Dexa-Scan for bone density to VO2 Max for oxygen use — over a two-day period. The Kronos staff looks for risk factors for a variety of conditions including cardiovascular disease, high cholesterol, diabetes, hormone imbalance, weight management, osteoporosis, sexual dysfunction and cancer. Kronos also offers "unbundled" services based on individual issues with fees adjusted accordingly.
Once risks are assessed, lifestyle recommendations are made that include food and exercise. Recommendations take into account job, family and the other particulars of a person’s life. A system of personalized checks keeps clients on task.
"People have good intentions, but bad followthrough," Wright said.
Wright emphasized that Kronos was not set up as a diagnostic and treatment center. Rather, it looks to complement those allopathic facilities. The latest technology is key to Kronos operations.
"Usually when you get blood and urine tested you get back 20 results. We give you 150 (results)," Wright said.
Cholesterol, too, is usually given in HDL (good) and LDL (bad) and total. Kronos breaks each of those down further. This information feeds into the design of supplements geared to specific needs.
"Everyone is in a different place," Wright said. For every test, though, there are agerelated norms. Clients can find out how they stack up against those norms, but perhaps, more importantly, the tests serve as a baseline for future testing. Most people do not have thorough baseline test results, because testing is usually done at a time of a health crisis.
"For most people the first sign of a health problem is a heart attack," Wright said. But a lot of debilitating diseases could be avoided if people were more proactive. The fact is, Wright said, many people take better care of their cars than they do themselves.
"A lot of men say they don’t want to know," Wright said. Couple that with genetic predisposition and a type A personality, and you’ve got a train waiting to be derailed.
Optimal health is both a lifestyle and an emerging medical specialty. It involves following a strategy designed to help you live as healthy as possible for as long as possible. The proactive specialty is directed at preventing age-related diseases. According to Kronos, aging has less to do with the passage of time than it does the passage of chemicals through the body. Risk factors for the following debilitating conditions are assessed at Kronos:
• Cardiovascular disease
• High cholesterol
• Hormone imbalance in men and women
• Weight management
• Sexual dysfunction
For more information
To find out more about Kronos, call (866) 576-6679 or visit www.kronoscentre.com.
Kronos Optimal Health Program includes:
• 2 1 /2-hour consultation with physician
• 1 1 /2-hour consultation with nutritionist
• 1 1 /2-hour consultation with an exercise physiologist
• Heart and lung assessment
• Nervous system assessment
• In-depth laboratory assessment of personal biochemistry
• 30-day follow-up with physician
• Unlimited access to Kronos team