If you’ve ever dug through a purse or diaper bag searching for something to jot down your phone number, you know how handy it would be to have that information at your fingertips.
Well, dig no more. There is a new trend among moms to have cards, much like business cards, ready for the occasion that you meet a new friend at the park
and want to set up a play date.
It’s really a twist on the formal Victorian concept of calling cards — personalized cards for kids and moms that come printed with any vitals you want to pass out.
“I think that the whole play date concept is fast catching on,” says Ilene Segal, founder and creative director of the company baby idesign, which designs the cards that are carried in several local paper and stationery shops. “We’ve been doing these cards for two years now and have recently seen their usage change.”
She says at first people were using them as birthday party tags and children’s labels (for example: “This book belongs to Johnny Smith”). But lately she has seen them used more to help with setting up play dates.
“We want people to know that these cards are extremely versatile and can be used for so many creative uses,” says Segal. “They are designed for convenience.”
Marlene Dunn said moms have requested personalized stationery for their children at her store, M & Co. Papery in downtown Mesa.
“Children in classrooms, for example, get invited to so many parties,” she says. “It’s great to have a personalized sticker or gift enclosure with their information on it.”
The concept has caught on more in urban areas than in the suburbs, although shop owners say the trend is spreading.
“City moms tend to find them more useful although more and more suburban moms are realizing their convenience,” says Segal. “That was and is our strongest intent when creating these cards. We wanted to make things easier for moms. We all know how much ‘stuff’ any mom has, whether it’s one child or three.”
M & Co. Papery
138 W. Main St., Mesa (480) 824-4286
baby idesign www.babyidesign.com